With over 14 years of luxury real estate expertise, Sally Awad has built a reputation as a trusted advisor for buyers, sellers, and investors across North and South Carolina. Her recent partnership with Premier Sotheby's International Realty marks a pivotal step in her career, aligning her with a brand that embodies her commitment to elevated service, global reach, and unmatched marketing.
Originally from Egypt, Sally relocated to the Carolinas more than 20 years ago, where she quickly recognized the need for a more refined and client-focused real estate experience. Her early mastery of strategic pricing and market analytics became a defining strength, helping clients maximize value in every transaction.
Eight years ago, Sally founded Weichert Luxury Collection Charlotte, introducing the brand to a previously untapped market. She built the firm from the ground up, personally recruiting and mentoring a high-caliber team of professionals. Her success as a top 1% REALTOR® in the Charlotte metro area, with a career sales volume exceeding $200 million, speaks to her ability to deliver results with integrity, discretion, and care.
Now, as a Global Real Estate Advisor with Premier Sotheby's International Realty, Sally is positioned to offer her clients an even higher level of luxury service, exclusive market access, and international exposure. A Certified Residential Specialist and Luxury Certified Real Estate Consultant, she provides white-glove, concierge-level service, ensuring that every client - regardless of price point - receives exceptional representation.
Sally holds an MBA in Finance from Bellevue University and has earned multiple prestigious designations, including GUILD Member of the Institute for Luxury Home Marketing, Graduate REALTOR® Institute, Strategic Pricing Specialist,
and Relocation Certified Specialist. She is also a member of Worldwide ERC and fluent in Arabic.
Sally lives in Charlotte with her husband and three children. Outside of real estate, she enjoys reading, music, and baking homemade desserts. She is passionate about giving back, partnering with Give Hope Global and supporting St. Jude Children's Research Hospital. Her mission is simple: to provide every client with the best possible real estate experience-seamlessly blending luxury strategy, and a people-first approach.